Problem: (grand)parents would like to see and spend more time with their (grand)children, some parents that serve in the army miss their kids very much and would give anything to be able to see them more often.

Solution: platform/app for kids and (grand)parents with nice interactive stories to read out for kids. Parents are in lead, they control the story (hand-picked and chosen from the story library) and add simple, yet engaging interactive effects to make every story unique and interesting for kids.

Result: over 30% conversion rate on landing page.

Client: Bart van Hattum (idea owner); Sanoma & KPN for KPN 4G Connect open innovation program.