Problem: fashionista's discover a lot of things online via Instagram or Pinterest, fashion blogs and platforms. It's frustrating when you see a beautiful garment but don't know where to buy it (it could be similar to or an exact item).
Solution: a platform where girls can post their request and get a quick answer from another fashionista. The helpers earn points and can win cool prizes every month.
Result: from Facebook group (MVP) to a real product, later pivoted to Swipe&Shop.